Insights from just a normal dude who’s done this hundreds of times and sold a company he and 2 other normal dudes built & sold for $100,000,000 in 7 years (2022).
The #1 Secret to profiting insanely on Amazon or .com website (Direct To Consumer?
Market Product Fit
not
Product Market Fit
Let me explain. The above starts with Product, but you need to ALWAYS start with the Market.
It goes against standard, accepted marketing practices.
Create a great product, great brand, and they will come.
Kind of like the Kevin Costner Movie “Field of Dreams”. If you build it, they will come.
Before you do anything…ANYTHING…analyze the crap out of the MARKET. Period!
Who are they? (Ideal Customer Profile / Avatar)
How big is the market?
What are they willing to spend for the solution they are looking for?
Can you get your Cost of Goods Sold down to 1/3 – 1/5 of the price they are willing to pay?
What do THEY want? What do they really NEED that will give them what they want?
You guys are all talking about pain points blah blah…that is important. But as many of the best copywriter guys say, you need to help guide the customer down the path of discovery.
But in today’s age, you can get there by gauging and analyzing customer sentiment.
Read reviews of the customers in the market for the top 10 best sellers.
Analyze the top ten best sellers and what they are delivering. Can you find a spot in the top ten?
What can you do better with your version of the solution?
What is going to be YOUR Brand’s (or Product Brand’s) Magic?
How can you deliver the solution in such a way that makes them feel something with your product?
The extreme example is DrinkBrez. @drinkbrez @iamshackelford Nick Shackelford his product literally gets you stoned. You definitely will feel something with his solution.
But what he’s really selling is a change of state. Going from Stressed out with Anxiety to Mellowed out & Checked out. An easier sale than many…
Once you have all this insight, then build the product, build the brand, build the content around the two of those in such a way that it is simply packaging that your Ideal Customer is already expecting to see.
Conversion/purchase is just a natural extension or natural byproduct (a reward to you, really) for giving them EXACTLY what they want.
Then conversion/purchase on Amazon or your .com website is just a natural extension or natural byproduct (a reward to you, really) for giving them EXACTLY what they want.
That’s how we built a company from scratch on Amazon in 7 years that sold for $100M in 2022.
We did that by doing so 15 times with 15 different brands in the same category/niche on Amazon & eBay. Didn’t even really get to DTC with them all.
Because, in any given category, different Ideal Customer Profiles are searching in the same Amazon Search Results Pages.
Examples?
Different price point sensitivity: $7.99 versus $10.99 versus $21.99.
Different size sensitivities: 10ml, 1 ounce, 4 ounce, 8 ounce, 16 ounce, 32 ounce, 1 gallon, 5 gallon. You laugh, but we had different brands for different sizes and prices.
This is pure gold…seriously, and is THE secret sauce.
I’ve done this in hundreds of categories in several businesses.
I can help you do so, too, and help you analyze your market before you make a huge mistake.
Send me a DM and let’s find a way for YOU to conquer your next niche…carve out a piece of the Ocean of Profits pie.
A small piece these days can turn into $1M ARR in 6+ months. Easy peasy!
Let’s do it!
Thank you for reading this far…seriously, message and let’s figure out to get your next big win together.
I triple dog dare you,
Dan
