First of all, shoutout to Dan for helping me with this MASSIVE post and video. It helped me a ton. I have been talking to Dan a little more and I took some of his advice and I wanted to post here and share with you all what I have done so far.

I first took Dan’s advice and purchased the membership over at AffPlaybook. First, I want to say, it was absolutely worth it from what he is saying. There are sections referring to different traffic sources like PPV, Mobile, basically everything you could want. Me personally, I have been reading all the stickies and then going through every single thread and then making notes of what I liked or some ideas I had in a separate document. A really cool thing that Affplaybook is doing now is they are running a mobile marketing contest starting right about now! Which is great and perfect timing for me to join.

To give some more info about my question, I had worked for an eCommerce in Adwords and managed their traffic and helped do some really amazing things. I brought their company record breaking months through everything you learn in affiliate marketing like landing page split testing, changing bids, etc. I looked through a lot of affplaybook within the Adwords/Bing realm since I do have experience there. I don’t want to give it away so you’d have to see it on the forum, but there are definetely ways to monetize my experience from there.

I did the SWOT analysis and here is what I came up with. This is chronicling my dilemma between choosing a source of traffic.:

SWOT OF TRAFFIC SOURCES

Strength, Weaknesses, Opportunities, Threats

MOBILE

Strength:
===================================================
• I understand mobile tracking
• I can design mobile landers nicely
• I know about only certain headsets convert
• I’ve spent money in the past on mobile and broke even (Admoda, but not enough traffic)

Weaknesses:
========================================================
• Not knowing the right offers if the traffic has more than what I need
• Only $1,000 Budget
• I did not have traffic sources that really push “volume”. I can only work with self serve
networks and Facebook at this time until I get the right budget to goto sitescout or direct
buys.
• Can not do the mobile “the right way”, by going all in with a direct media buy and need
to rely on self serve networks.
o Work with facebook or learn the ins and outs of one self serve network. There are
gold gems there.

Opportunities
=======================================================
• Mobile is huge and there is a ton of volume on direct media buys. When I convert at low
levels and build a budget and have a plan, I can go all in and really start pushing high
volume.
• Lots of new areas to go to, whereas Desktop is not going as up as high

Threats
====================================================
• Big bankrolls where people know what they are doing
• Potentially lose a lot of money trying to find something to convert, but may not be able to
target exactly what I need. (loose self serve network targeting)
o But this could be “training” for when I do direct buys and I need to do something
with this traffic

Google AdWords

Strengths
=======================================================
• I’ve spent tens of thousands on their platform and know it in and out.
• I can design professional landing pages and know how to convert on their platform

Weaknesses
=======================================================
• I don’t know if I can get any offers to run on Adwords or what to run
• Google is going to ban me
• High click costs on PPC.
• I don’t have experience on the display network, but I know how it works.

Opportunities
=======================================================
• Really high quality traffic
• Potential to make a lot if Google allows me to go through
• The only advantage competition has on me is bigger budgets
• BING could allow things not allowed on Google with a very similar platform

Threats
=======================================================
• Copmpetition has good budgets
• Google will ban me

PPV

Strengths
=======================================================
• Lots of resources on AffPlaybook to help me with it
• Good landing page skills, while others may not have this advantage here

Weaknesses
=======================================================
• I’ve never used any PPV before
• I’m not that excited about it

Opportunities
=======================================================
• My $1,000 budget could go a long way
• It could create some long term campaigns

Threats
=======================================================
• Other people could spy on my campaigns and steal my landers
• People will not click the landers because the internet is become younger, so why would
someone click on a pop up ad?
o Doesn’t seem complicated though, just choose URLS or keywords and have your
items posted there

So after going through this SWOT analysis, I figured my results down to things: Adwords/Bing VS Mobile. My main “dilemma” is that I had a lot of experience in Bing/Adwords, but I don’t see the “big days” happening for me over there and could be slower to bring big days. But I do have a high advantage there if I can get some things to stick. It would require a lot more work. Mobile is only getting bigger and bigger and I see it as a high quality training ground to really do some big things in the future.

I really am thinking more long term and what I can see doing into the future. I just see mobile as being huge. I am still deciding what to do, but I think I will go with mobile at this time. I have just finished sending off an email to my affiliate manager to see what is good and from now on I will be continuing to look through the Affplaybook forum. It is very good. 🙂