Quote from user at Affplaybook.com
Another question. What’s your ROI typically? How much of that screenshot is profit? I’m just wondering because whenever I’ve tried mobile my ROI hasn’t been very good, but now im wondering if I just need more volume.
Profitability varies by geo, by handset, by carrier, and even time of day.

On average, if you optimize you can still double your money sometimes. 50%. If we’re seeing less than 30% unless there’s a ton of volume we get out of it. Daily volatility can have you profit one day and negative the next when you are on small margins.

As an advertiser, with subscription built in we often go negative about 25% month one and go profitable month 2.

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Those kind of posts really inspire me to try mobile again

I’ve had some limited success with airpush, but they send so much fake traffic it’s almost impossible to be profitable

It’s not really fake (most of it). What do you do when you get a spam notification in your mobile phone tray? You close it. Right? You don’t click the BS ad to see what’s there.

You still pay for the click when they open to read…when they close or delete your out your money man. It’s a cost of doing business in that medium. It’s crappier traffic that works…you just can’t over pay.

Quote Originally Posted on Affplaybook.com

Hey OP,

Thanks for this post.

Can you talk a little more about the different things people are doing with mobile marketing? aff marketing, game installs, app installs, app design, etc.
Can you also talk about using mobile traffic campaigns for lead capture?

When people say they are running mobile traffic, what search engines / traffic sources do they mean specifically? What are the traffc options with mobile?
You’re going to hate my response, but I think the same is true for all froms of medium. Everything works…and nothing works.

There are guys killing it with pin submits in obscure countries, game app installs, lead generation on facebook etc. Most people when they refer to Mobile are Media Buying meaning…they buy traffic on a syndicator or distributor of ad placements. You create and add and target geo, maybe carrier, maybe handsets, and other options depending on the network and it places your ad across the entire platform based in real time bidding against your competition and inventory available.

A lot of self-serve media buys are actually buying the remnant (left over crap traffic no body wants), but even that traffic can work at the right price. It’s a dangerous game to play and costs a ton of money to optimize.

Some guys also specialize in mobile website pop-ups and redirects (a form of interstitial ad kind of) and interstitial ads.

The real brazen guys are killing it with rich-media buys like video ads inside of games and videos.

I can definitely help you grow your app base. It’s what I do.

My consulting is steep (details at http://kickassmarketer.com) and I only have one spot open at the moment for clients (I know it sounds like a BS ploy, but its true), but I’d be willing to publicly help you as a benefit to the public.

Quote Originally Posted on Affplaybook.com

Kickass Thread

Do you provide coaching – if you do can i have more details please
For a mobile newbie like me
which tracking software you recommend , is Voluum OK for a start?
any recommendation for starting place to purchase traffic from
thanks

I played around with Voluum early on. Had they been around 3 years ago it would have saved us several hundred thousand dollars.

To tell you the truth we mainly used mixpanel (to the tune of $20k per month) and our on in-house tracking platform.

I would recommend Voluum for the brand new guy and Imobitrax for the technically inclined. To tell you the truth though, I think even the technically inclined can get distracted by the technical aspect and running the infrastructure. So, even for those guys, if they are a one-man (or woman) shop Voluum may be the better choice.

Start with Facebook. Leadbolt can be good on the CPI side. A bit of a challenge to get the technical worked out as an affiliate.

If this was a year ago I’d say Push Traffic like Airpush or Leadbolt, but the volume is limited now compared to where it used to be.

Creativity now is what’s rewarded. Focus on providing value by creating great ads and landers and then you can kill it anywhere. Interstitials can be great (kind of like a pop-up for mobile) and redirect traffic like Zeropark can also be a good.

If or when you try media buys. Zero in on as few a publishers (sites and apps) as possible and optimize them. If you find one or two big pubs you can make 6 figures per months. In contrast, trying 4000 sites at once will kill your budget fast.

Quote Originally Posted by a Paid Member of Affplaybook.com

“I guess you meant to put down Started October 2013, right? Good stuff and can’t wait to read more from you ” anon

Yes, sorry. Oversight. Main point was that it’s only been a few months and not a year+.

We have a fairly sophisticated backend that allows us to promote everything from games, other apps, and even pay per call. Owning the apps and the traffic allows you to do more than the average bear (to quote the famous Yogi).

That being said all verticals work. As I mentioned to J-SiN when I gave him a little advice (I’ll be sharing that dialog soon here) if you currently have success in a vertical on PPV or search (or other for that matter) leverage your success there and apply it to mobile. The people in your niche are still the same people, you are just presenting them offers in a different medium.

It’s a medium with exponentially greater challenges, as I’ll detail more in the future, but if you have some landers and offers working you can successfully port them over to mobile.

As far as traffic sources go. I’d stay away from syndicators/aggregators (mediabuy platforms) and focus on PPC through Facebook, Google, Bing (maybe even 7search, they do have inventory) or possibly specialty traffic sources that focus on certain verticals (like dating or games).

More to come…

This is one account on an affiliate network.

I’ve got TONS to share that will be up coming. Been a lurker for far too long and mobile is a minefield…especially for the people unfamiliar with it.

I’ve gone through the mine fields (not unscathed by any means…missing a few limbs LOL!) and I think some of what I share would be extremely helpful.

Wow very impressive and inspiring numbers Dan! I’ve known Dan for a while, and he definitely know his mobile stuff.

Are these your own offers? Affiliate offers? Do you consult with any businesses?