2) The minimum earned for weekly payments varies depending on the network you work with. Whatever is reasonable and negotiable .

We usually do weekly payouts after an affiliate reaches certain thresholds:

We payout with the following schedule in total earnings:

Monthly on commissions of $0-$500
Bi-weekly on commissions of $501-$2,000
Weekly on commissions of $2,001-$10,000
Twice weekly Mondays and Friday for previous period’s spend (end of UTC) if commission earned exceeds $5,000 per day
Daily for previous day’s spend (end of UTC) if commissions earned exceed $10,000 per day

3) That offer in the video is an app install. The clicks to install usually runs between 6% – 12%, but varies from country to country and traffic source to traffic source.

3a) I am not sure what any one affiliate is doing. The big guys though run their own pre-lander and than direct to our landing page. No big guys run direct link as far as I know.

3b) I am not sure about email follow up. You’d have to test, but my gut says no, it won’t work. Try it and let us all know.

4) I would guess those $100k guys/gals made about 30% margin, maybe as high as 50%. They were buying RON traffic I think so it could have been much better. They would never tell me for obvious reasons.

5) Mobile (I’d guess exclusively), but no way for me to tell if anyone is doing anything creative.

6) Yes, you can use what I share as a starting point for you. Don’t pick the crappy converting (for me) models and send them to me LOL. It’s crap traffic I don’t want. But you could send them to an advertiser who is not monetizing with credit card and they would be tickled pink about your install conversion rates.

7) I’m not interested. I leverage the networks as my sales force. I don’t want to manage 100 direct reports running campaigns. The company I am in now I have one direct report and all the others report to other managers. I want to keep it that way. An in-house advertising team is inefficient, they don’t have the same stake in the game as an affiliate spending their own money, and it’s a pain in the rear to manage.

That being said, trying to reverse engineer what any one is doing is down right impossible and even if I could I don’t want to screw my affiliates. They’re part of my family…seriously. They help feed my kids and the kids of all of our employees.

8) Nope. The site, http://kickassmarketer.com , has only been live for a couple of weeks. I’ll be posting more in Affplaybook.com and on KM in the coming weeks.

9) Yes, we average about $2 CPI and $50 CPA INTL and $40 in USA.

10) See #9 above

11) I don’t know what you mean about $7k. You read that wrong. We spend 7-figure a month at any given time.

12) Yes, we only make money when an install purchases with a credit card. So, installs without a sale are a complete waste of money to us.

13) All English speaking countries do well including Singapore.

14) I want to hit a maximum $40 CPA in USA and $50 everywhere else. You can use the formula I shared in the video to figure that out, just go backwards.

It would be dependent on what the CPI is. Install to sales ratio = Installs/sales. CPI (I’m willing to pay) = Target CPA/(I/S)

Target CPA (earlier in 14 above)

15) I am not going to spend the next three years detailing all the tips I have. LOL! I will be sharing more over time.

Kickass Marketer

Dan (mr. x),
Hello. your video and posts scared me off! But now I know what NOT to do!

1. When you say they guy bought alot of data. Are you referring to the
buying data as he went out and bought the data from a broker or something
like rapleaf.com? OR is buying data just spending money on testing to
determine which handsets and carriers convert the best?

2. What is the minimum someone needs to earn to be paid weekly? and daily?
I just dont want to run out of cash and run into a cashflow problem

3. When you say it converts at 6-12%, is that with banner ads or by
building an email list and then sending them followup emails

a. Also, is that by direct linking with banners or text link mobile ads?

b. Would that work better if someone created an email list and then
followed up with emails?

4. When those 2 guys made 100k in 2 weeks, how much of that do you
estimate would have been their net profit after their ad costs. I know you
said something about they may have paid 5c per click

5. Are your affiliates using only mobile traffic to get leads, or are they
using other types of traffic on regular computers too?

6. Am i allowed to use the data from your video to setup my targeting to
get a good start. For example, use the handset and country data that you
showed from that guy?

7. So if you can see the handsets and contries that you are converting on
your end, why dont you use that information to run the campaigns yourself
and backwards engineer what your affiliates are doing and copy them? Or is
that even possible? I mean couldnt you just take their winners and then
run it on every mobile ad network until you find what they are doing?

8. Do you have any older posts besides the ones from August?

9. So it pays roughly $2 per install depending on the country, and then
roughly $50 per conversion is that correct?

10. So It says you like CPS instead of CPI. So how much would you pay an
affiliate if they just did CPS and didnt want the CPI, not that im
thinking of doing that but just wondering.

11. So you spent like 7k on mobile traffic, or are you spending more? or
did I read that wrong?

12. So I understand that you lose money on the front end in month 1, but
make it back in months 2 and 3 going forward. So you only make money when
someone pulls out your credit card and buys one of the services your app
offers is that correct? and you don’t make any money on the installs, so
thats why having alot of installs without people buying anything is BAD is
that correct?

12. So do you think I should start out with Nigeria and Australia now, or
is everyone who saw this film on Affplaybook going to be doing that now or
is that a real small group of people who may not take action even if they
saw the video?

13. What other countries work as well to get sales after the installs for
you like Nigeria and Australia that you would want me to target?

14. So you gave a bad example of the guy who you paid like $1200 and he
got like 700 some installs and only 3 sales. So what is a good number of
installs to sales ratio that you would like as a benchmark?
Like 100 installs? 10 sales? etc

15. Any other insider tips you can give me to get started?

Thanks
J

I’ll put it on the list, but to tell you the truth it is on the “b” list right now.

I’m running 4 blogs right now in 3 niches, running traffic for an 8 figure Mobile company, working on a potential $100 Million dollar start-up, and coordinating a big Christian Health Conference in winter…but, committing to creating content for David here is on the “A” list. So, that will have to get in line behind the other stuff I have planned.

I’ll email Marty and see if he’s game. Maybe I can record the Skype call or do something cool like that.

I’ll pray about it and see what the Big Guy says.

Quote Originally Posted by 2013nov View Post
sound like this golden nugget of info could be a case study— would you mind creating 1 for members.

For Tapit for example, they do have pubid level insight. It is a “blind network” so they won’t tell you http://www.awesomeconvertingsite.com is the one you should target. For good reason, if you knew what the domain was you could contact them directly. They do know though on the backend.

I know the main guy there who runs their traffic, Marty Boritosik (sp?) he’s a friend of mine from when he was at Neverblue. If Marty B is your rep or whoever…ask your rep there this –> What pubid are advertisers having success in “my niche” that has/have some decent volume?

Have them do a little diggin for you. They will if you ask. Then the next level of optimization starts….handsets…etc…etc…etc

They’ll tell to you go after pubid 67534297.

You have to setup a regular campaign though. Then ask them to manually target the particular pubid(s) that you want. That part is not self-serve.

Also, don’t be afraid to ask for discounts (Nigeria at $.005 ring a bell…bought some from Tapit at that price when we were driving direct with them). They have too much inventory and can’t get rid of it. But, do make sure the pubid(s) you are going after is/are good for your niche even if you have to spend non-discounted prices.

Quote Originally Posted by rigsby View Post on Affplaybook.com

REALLY good video! Seriously this got me totally fired up for getting back in the game. To sum up what I learned (my contest entry)…

Don’t just go into mobile with both guns blazing. Approach it thoughtfully, and with a plan. Try to zero in on something you can totally own, and make it impossible for people to compete with you. Go slow, steady, and think of this as a long term process. It can take lots of money and time to get where you want to be, but it’s worth it.

I also learned Nigeria might be a good converting country

Question – you said one of the challenges when starting a campaign on tapit (or other mobile networks) is that you could only be spending a few cents on each placement/publisher that could easily add up to spending thousands on the campaign. I know a few cents here and there isn’t nearly enough to optimize anything, so what do you do in a situation like that? Do you just have to keep spending money until you’ve spent enough on the placements to cut or keep it? Is there a way to avoid that? I imagine a crude analogy would be starting a PPV campaign with 5,000 targets. Each target spends $0.10 per day, but you’re spending $500/day and it will be a long time before you’ve spent enough on any one target to kill it. Heh, hopefully you get what I mean.

Thanks again for the video and your posts, we truly appreciate it.

When I had in-house traffic brokers working for me I required that they each launch 10-12 NEW campaigns everyday.

I use to call it “the spaghetti method”. Each day launch 10-12 New, kill the losers the next day, and try to optimize any that had some semblance of hope (spaghetti that stuck to the wall). The spaghetti that stuck we would do several things to try to make more spaghetti to stick. Move horizontally or vertically in how we expanded targets to see where we could find ways to make more convert.

If you don’t fire up new stuff all the time you never build any momentum. Momentum is by definition (resistance to change…engineer in me talking). So, if you want to build momentum in your business, to keep it growing, you must keep pushing it hard everyday. Before you know it, you have a campaign that you can not stop. Like my friend with the $100,000 per month business that he left alone for 3 months.

Good for you.

Glad to see that my share was enlightening to you. Thank you for saying so and not being a lurker. 🙂

Quote Originally Posted by a Paid Member of Affplaybook.com

I clearly see your point on CPS vs. CPI in the terms of needing the CPI data in order to scale. I was pushing a health product that I was not profitable on in any way. I had an LP to warm up the buyer. Nothing crazy just a simple Mobile lander. I was able to scale traffic a bit by determining the phone models, carriers, apps that seemed to have a higher CTR. If you have proper tracking in place and use an LP I think you can still scale with CPS. At the same time as was my case I could not get sales and we all know that just because a LP CTR is great does not mean it’s going to convert. It’s just an indicator.

Your other comment is right on point. I was only providing an example and should of been more clear. For any network that I’ve had decent sales volumes for I always request a bump. Sometimes before I even run the product just because I know I need more for traffic testing. Vendors who have only CPS know their exact P/L margins so it’s an easy decision on their end to do a pay bump.

I launched 8 mobile offers yesterday and looking to do the same today. A mixture of CPI CPL and CPS.

Hahah. David, I think it’s time for username update

PS. I’d love if in 2nd video you could talk more about your experiences while you were publisher. Obviously you’re not going to give out precise data but something regarding networks and traffic sources for Mobile. You’ve mentioned how InMobi performed horrible for you, can you share why? That’s already a sign in my book to proceed with caution if I decide to start working with InMobi.

I’m asking because it can really help someone who has “general” affiliate experience but is a mobile newbie. There are so, so many mobile CPA networks and mobile traffic sources, maybe even too many for my taste as I’ll probably be tempted to give each one a fair shot before leaving them for good (meaning I’ll probably test out everything possible).

Such insight info (if you can share it) can really help out newbies like me not to waste money on some traffic sources etc.

Thanks Dan!

I’d say the moment you have a great idea that provides great value to the end user.

The only catch is that once you have this great app you must distribute it and that is costly. So, when you have some budget and a way to monetize so you can continue promoting it indefinitely.

If you create Value the Universe (God) will find a way to help you distribute it to some extent, but you must start getting the word out some how and the fastest way is to pay to have it distributed.

I can help guide you in low-cost ($0.10 per install in USA) ways to distribute. But, before you distribute be certain that you have a way to monetize the app or else you run out of ways to promote it. At least limit the number of channels for distribution.

Quote Originally Posted by a Paid Member of Affplaybook.com
Hey man

the stuff u share is pure gold man, highly appreciated.

I have a question that many noobs in mobile marketing (myself included) might be thinking about, it’s probably triggered by ambition and not logic but anyway here it is, at what point should a publisher start considering making his own thing ? (app/mobile offer)

I know that in mobile the technical difficulties of running your own offer are x10 more than the normal web, but the business model is just so damn attractive!

So,in your opinion what is the threshold of revenue/experience that must be reached before one can become an advertiser in mobile ?

Thanks a lot, like A LOT!

Here’s the problem with CPS versus CPI. CPS takes a ton more traffic to convert than CPI. Affiliates want ROI faster than the Advertiser. For example, I have a $2 install product that when it converts on the back-end is worth $50. Well let’s say the Installs to Sale Ratio is 25. And the Clicks to install is 20. The CPS is $.05. So it takes the affiliate $1.00 to convert the install. If the advertiser switch to CPS and says, Mr. Aff I will pay you $50 for the sale instead of $2 for install. Sound good? It does initially, but then the affiliate has to spend $50 or $100 before they see the sale pixel fire. It’s way easier for the affiliates to handle when the cash outlay is 25 times less before they can see return.

I know. I’ve been trying for three years to move my CPI offer to CPA/CPS. No network or affiliate will do it. A lot more money at risk.

Advertisers that run only CPS are shifting all the risk to the affiliates and they get very low volumes as a result. I’m after scale so I know why they won’t and I’ve surrendered to the fact that I need to absorb he risk or I won’t get traffic.

The $100 product guys are being greedy or their network is keeping a big margin. You should contact them directly and negotiate or move on if you don’t like the return.

Quote Originally Posted by a Paid Member of Affplaybook.com

I clearly see your point on CPS vs. CPI in the terms of needing the CPI data in order to scale. I was pushing a health product that I was not profitable on in any way. I had an LP to warm up the buyer. Nothing crazy just a simple Mobile lander. I was able to scale traffic a bit by determining the phone models, carriers, apps that seemed to have a higher CTR. If you have proper tracking in place and use an LP I think you can still scale with CPS. At the same time as was my case I could not get sales and we all know that just because a LP CTR is great does not mean it’s going to convert. It’s just an indicator.

Your other comment is right on point. I was only providing an example and should of been more clear. For any network that I’ve had decent sales volumes for I always request a bump. Sometimes before I even run the product just because I know I need more for traffic testing. Vendors who have only CPS know their exact P/L margins so it’s an easy decision on their end to do a pay bump.

I launched 8 mobile offers yesterday and looking to do the same today. A mixture of CPI CPL and CPS.