3 Month Progress Update with insane results for a small client for their Amazon 3P and DTC eCommerce.
3 Month Progress Update with insane results for a small client for their Amazon 3P and DTC eCommerce.
[FULL Case Study with ALL the numbers revealed]
DTC ONLY
.com Website RESULT: $2,411,283 ARR in increased revenue for the same number of visitors.
HOW:
1) Changes we made: Added 90 Day Guarantee, 250,000 Happy Customers, and Free Shipping on USD$99+ to all website pages.
Added trust elements in store checkout pages and made some image carousel changes. Many of the changes did not take effect until July and some major changes did not until the end of the month.
Added whole site UI/UX update & Qualifying Survey directing users to detail pages.
No-brainers? Yes, absolutely!
Concerns we had?
Refunds would spike. Loss of revenue due to free shipping.
Goals: Increase in Revenue Per User to the website, increase Average Order Value, increase conversion rate, reduce Abandoned Carts. All of this without increasing refund rates.
2) Refunds: Comparing May 2025, June 2025, and July 2025, they are all LOWER than 2024 for the same periods. July 2025 refunds are 62.8% lower than July 2024.
3) Revenue Per User: Revenue per user is up 97.6% in July versus last year, even though we had 3.2 fewer website users. If July’s numbers are extrapolated onto the total number of users for last year, it yields an increase in revenue for 100,975 users for the additional $23.88 in Revenue = USD$2,411,283 in increased revenue for the same number of visitors.
4) Average Order Value: Magento data used accounts for Retail, & Wholesale, and Phone Orders. But if you look at all three months, they are all showing an increase in the AOV.
July was a 45.2% increase compared to the same period last year.
5) Shipping Sales Revenue: It does not show a dip in total dollars, but if you look at it as a percentage of Revenue, then yes we did lose about $20k in shipping revenue in July comparatively, but we added USD$215,196.46 for a net gain of ~$195,200.
6) Conversion Rate/Purchase Rate: Purchase rate in June was up even though we had several website outages and were out of stock for the top seller hero product. We really saw the fruits of our labor in July. An increase of 19.1% in Conversion to Purchase.
7) Cart Abandonment: Please check out the image following this section (give it time). It details the WHOLE shopping cart experience in data. It took me quite a bit of time to digest what was happening. July is at the top.
Long story short: We have drastically improved the User’s intention to buy. So, even though our Cart Abandonment is up a little (3.8%), bounce rate is up a little 4.9% everything that really matters is going atmospheric.
Look at Add to Cart. 37.3% increase in the number of items added to cart in July. So, that explains why there was an increase in Abandonment, but we still sold significantly more.
More people are beginning checkout too (up 72.5% in July), so more of them are completing checkout (and probably more are calling to order by phone).
Conclusion: Basically, we are making great progress and have just started making some headway with much more potential progress to make.
AMAZON ONLY
1) Revenue – Best Month Ever: We had our best month ever on Amazon, and it is up 26.4% over the same period last year. We beat the previous record set in May 2025.
June & May were also better than last year. (I started helping them May 1st)
2) Conversion Rate Boost: We made some modest changes (meaning there’s plenty more we can/will do). With most changes focused on their best-selling product and most of them affecting June & July. We updated the Amazon Detail Page bullet points to include verbiage about accepting returns (this is in the food/beverage niche, and they normally don’t have returns or refunds) and added changes to some of the images.
The results for July are an astounding 74.5% of all visitors to the top-selling product’s Product Detail Page purchase the product. Up from an already very high 45.9% in April (before any changes), that is an increase of 63% conversion rate for the Amazon detail page.
“Increase of 63% conversion rate for the Amazon detail page”
We made more changes on 7/30 to the entire image carousel, which should give us even more lift, and will make more changes to the bullet points that we haven’t even touched yet.
3) New FBA Logistics: I made changes to our FBA Inventory Send-to-Amazon process and instituted a new SOP with their in-house Amazon Channel Manager (I’m training him). The result:
Annual Savings for Amazon FBA for just this portion = 13,058 Units x $0.75 per unit ($1,080.55 / 1,440) = $9,798.49 Annually!
Sincerely grateful for the opportunity to serve you,
Dan
P.S. What do you think?
P.P.S. If you need help growing your DTC or Amazon 3P business, DM me to get on a call.
